Full Size Ad (Tailored for Single Promotions or shorter headlines)

Total Lengthwise Character Count Combined for use (Headline and Subheadline):
L: Roughly 82 characters
M: Roughly 58 characters

Headline:
L: 40 characters (interchangeable w/ subheadline)
M: 28 characters
S: 30 characters

Subheadline:
L: 42 characters (interchangeable w/ headline)
M: 30 characters
S: 36 characters

Exclusions:
L: 15 characters per line (3 lines)
S: 50 characters (1 line)

Full Size Ad (Tailored for Combination Promotions or longer headlines)

Total Lengthwise Character Count Combined for use (Headline and Subheadline):
L: Roughly 84 characters
M: Roughly 63 characters

Headline:
L: 40 characters (interchangeable w/ subheadline)
M: 33 characters
S: 30 characters

Subheadline:
L: 44 characters (interchangeable w/ headline)
M: 30 characters
S: 36 characters

Exclusions:
L: 15 characters per line (3 lines)
S: 50 characters (1 line)

Full Size Ad with Tagline (Tailored for Promotions containing a tag such as "Last Day!" or "Today Only!")

Total Lengthwise Character Count Combined for use (Headline, Subheadline and Tag):
L: Roughly 81 characters
M: Roughly 70 characters

Tag text:
10 characters (interchangeable w/ headline and subheadline)

Headline:
L: 38 characters (interchangeable w/ tag text and subheadline)
M: 30 characters
S: 28 characters

Subheadline:
L: 33 characters (interchangeable w/ tag line and headline)
M: 30 characters
S: 35 characters

Exclusions:
L: 15 characters per line (3 lines)
S: 50 characters (1 line)

2 Split Ad (Tailored for Split Promotions one with button and one without, can include tagline)

Left Ad
Total Lengthwise Character Count Combined for use (Left Tag and Headline):
Roughly 26 characters

Tag text Left:
10 characters (interchangeable w/ headline)

Headline Left:
L: 16 characters (interchangeable w/ tag text)
M: 14 characters
S: 25 characters

Subheadline Left:
L: 24 characters
M: 30 characters
S: 29 characters

Button:
S: 18 characters

Exclusions Left:
L: 24 characters (1 line)
S: 43 characters (1 line)

Right Ad
Total Lengthwise Character Count Combined for use (Right Tag and Headline):
Roughly 31 characters

Tag text Left:
10 characters (interchangeable w/ headline)

Headline Left:
L: 21 characters (interchangeable w/ tag text)
M: 14 characters
S: 25 characters

Subheadline Left:
L: 39 characters
M: 30 characters
S: 29 characters

Exclusions Left:
L: 15 characters (per line, 3 lines)
S: 43 characters (1 line)